The cause



Supporting international charity believe that every child deserves an equal opportunity. Your dedication to training and fundraising for a ride will have a real impact on the communities work with – and help us to keep on removing obstacles for those who really need it. Our small charity started running Ride Africa cycle rides in 2010 - and they’ve been the cornerstone of our funding ever since.


What your fundraising
(+ profits from fee) goes towards

Pregnant women’s groups, rural Kenya

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In Kenya, one in 26 babies die before they reach their first birthday. 

Together, we will arm new mums with the health information and support they need to keep themselves, and their babies safe. To do this, will use the money you raise to launch pregnancy support groups in rural Kenya.

These pregnancy support groups provide practical health information to new mums. Each new mum will be provided with some baby essentials - including a weighing bag to help monitor the health of their baby. They’ll learn about breastfeedingsafe sleepingwhat to expect during the birth and when they take the baby home. They will learn the warning signs to look out for - so they will know when to seek medical assistance at every stage of pregnancy and early motherhood. 

Our Team Mum pregnancy support groups are designed to create lasting change.

Of course, all mums pass life-lessons on to their children. The valuable knowledge that mums acquire at these support groups will be passed down through children and grandchildren.  

But this project is also about transforming communities. We will train health volunteers, improve local healthcare, and run sessions that champion the respect and support of pregnant women to all members of the family. By doing so, we’ll ensure that the community is equipped to support and nurture healthy new mums independently for generations to come.


Quality of Care, in Sierra Leone

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Sierra Leone is one of the most dangerous countries in the world for mums, babies and children.

Sierra Leone has the highest rate of maternal mortality in the world - and the 4th highest rate of child mortality. Some of the biggest problems lie in the country’s health system, which is critically underdeveloped, understaffed and under-funded. are working with the World Health Organisation (WHO) and the Department of Public Health at the University of Makeni in Sierra Leone. Together, they're investigating and testing inexpensive and sustainable innovations to quality of care that could have a big impact.

AIMS are designing methods to assess the health needs of communities in Sierra Leone. They are collecting information that will be used by local health services, government and the World Health Organisation (WHO) to design, monitor and deliver improvements. will also use this data to determine which innovations and improvements we deliver next.


HealthStart, Western Kenya


The biggest barrier to an education is ill health. HealthStart breaks down that barrier.

Thanks in part to the Millennium Development Goals, 90% of children in the developing world now have access to school, but malnutrition, malaria, diarrhoea, worms and other health issues stop those children from learning even if they make it to school. By tackling all of these issues, HealthStart means children actually get an education.

HeathStart 1, our pilot, saw school pass rates go from 40% - 87% in our two schools and proved the efficacy of a holistic and comprehensive approach to school health.

HealthStart 2, supported by Comic Relief, ran the programme in 25 schools from 2016-2018. We found that HealthStart could be delivered for less money and drive sustainable change - by strengthening systems within schools and engaging the whole community.

By phase 3 in 2020, we want to launch 100 HealthStart schools.
80,000 children.


Baby box project, Kenya

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Improving provision of postnatal care and health information for mums in Nairobi.

Between June and December 2018, delivered 483 specially-designed Baby Boxes to mothers with newborn babies living in informal settlements ("Slums") in Nairobi County, Kenya. Each box included a mattress, two sheets, a cellular blanket and a mosquito net, and was printed with safe sleeping advice.

In 2020, we’re bringing back Baby Boxes to trial the approach in a new area of the country - and if you join our Autumn ride to Kenya’s coast, you’ll get the chance to visit the project!

To encourage mums to seek postnatal care and to provide newborns with a safe place to sleep. The results from our pilot programme were dramatic - we saw an 81% increase in women and babies accessing life changing services, and 95% of mothers that received the Box used it for their baby/babies to sleep in. We're very excited to take this work forward in 2020, with your support.


Empowering women in the community, Meru, Kenya


A lack of education and standing for women is creating a cycle of child poverty.

Margaret Ikiara, leader of CIFORD,’s partners in Kenya, has nearly 30 years' experience in crop husbandry, agricultural economics, teaching and community development. She explains this cycle:

Continued poverty in the society was due to high school drop-out rates among the girls due to Female Genital Mutilation (FGM), early marriages and teenage pregnancy. The women continued to be marginalised and could not make decisions which would affect community development. In a community where many women do not complete primary school, high malnutrition and child mortality are common due to ignorance."


  • Educate women and girls, increasing their knowledge and skills to reduce extreme hunger and child mortality

  • Empower women through education to raise their whole family's standard of living

  • Enable women to create their own employment through efficient and effective growing and selling of crops